Ready to turn up the volume? Discover the best volumizing mascara *ever* to suit every lash mood. Customize the volume your way with Missrose tiger Volume On Demand Mascara, Rimmel’s first customizable and adjustable mascara. Start with a single sweep for natural-looking volume and definition. Want to take it next-level? Layer it up for fuller, plumped-up lashes, perfect for after-dark. Want to go *even* bolder? Build up the volume with the smooth, conditioning formula that will. not. clump.